The Arizona Bowl will quickly have its thoughts on its cash and cash on its thoughts.
Snoop Dogg will sponsor the Arizona Bowl, together with his and fellow rap icon Dr. Dre’s beverage firm Gin & Juice changing into its presenting sponsor, Yahoo! Sports activities reported Monday. In flip, the Arizona Bowl will now be known as the “Snoop Dogg Arizona Bowl offered by Gin & Juice by Dre and Snoop.”
“We’re slightly completely different from all the opposite bowls. We’re not afraid to take dangers and do issues outdoors of the field,” govt director of the Arizona Bowl Kym Adair mentioned in an announcement to Yahoo! Sports activities. “An alcohol model has all the time been off the desk for us till not too long ago. Everyone within the stadium is consuming a beer or cocktail. It’s time for the trade to evolve.”
The bowl recreation, which is performed at Arizona Stadium in Tucson, is comparatively younger, with the primary version being performed in 2015. The Mountain West Convention and the MAC are the confrences who normally ship representatives to the sport, which was beforehand sponsored by Barstool Sports activities.
Snoop Dogg is reportedly anticipated to partake within the recreation’s broadcast and be featured in a musical aspect surrounding the sport. Along with the performances, a Chevy Impala may be included not directly in the course of the bowl recreation because it’s featured on the “Gin and Juice” bottle emblem. High youth groups from California and Arizona are additionally anticipated to play one another forward of the bowl recreation, with these video games being known as the “Snooper Bowl.”
The 17-time Grammy Award winner has lengthy been lively within the youth soccer scene in Southern California along with being a famous soccer fan. He created the Snoop Youth Soccer League in 2006, a Los Angeles-based league that has allowed over 60,000 inner-city youngsters within the Los Angeles space to play soccer since its inception. He is additionally an avid fan of USC and the Pittsburgh Steelers, and carried out within the Tremendous Bowl LVI halftime present in 2022 when it returned to Los Angeles to be performed at SoFi Stadium.
“I’ve despatched many gamers by means of my SYFL to schools and the NFL so it’s solely becoming that I deliver the ‘juice’ again to school soccer,” Snoop Dogg instructed Yahoo! Sports activities. “With Gin & Juice By Dre and Snoop, we’re going to make the Arizona Bowl right into a recreation day expertise like by no means earlier than.”
It is unclear what different modifications is perhaps coming to the Arizona Bowl. The non-School Soccer Playoff bowls have undergone some modifications in recent times, although, as increasingly more high gamers have dropped out of enjoying in these video games.
[CFB official: Paying players could reverse trend of non-Playoff bowl game opt-outs]
Consequently, some bowl video games have upped their creativity. Probably the most notable are the Duke’s Mayo Bowl and the Pop-Tarts Bowl. Within the Duke Mayo’s Bowl, the pinnacle coach of the successful crew has been bathed in Duke’s Mayo over the previous few years. In the meantime, the Pop-Tarts Bowl launched a mascot of a Pop-Tart this previous yr that was “edible.” The successful crew will get to eat the big Pop-Tart after the sport.
The mascot for the Arizona Bowl is at the moment “Spike,” who has a soccer head whereas carrying eyeblack and a headscarf.
The 2024 Arizona Bowl is scheduled for Dec. 28.
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